Pepsi The Choice Of A New Generation
Camila Farah
Pepsi is no longer the choice of a new generation as of today that distinction belongs to a small instant oatmeal brand owned by mom brands which said it has scooped up the iconic.
The choice of a new generation. The contest was the brainchild of alan pottasch a pepsico advertising executive and it was won by appleton wisconsin resident. The research made a big splash by announcing the self fulfilling finding that gen y is more optimistic than other generations. 411 chapel drive durham nc 27708 919 660 5870 perkins library service desk.
A new car was awarded to the writer of the winning slogan. It s starting with the release of research dubbed the pepsi optimism project or pop. View credits reviews tracks and shop for the 1984 vinyl release of pepsi. The pepsi generation was the theme of an advertising campaign for pepsi cola a us brand of soft drink that launched in 1963 as the result of a slogan contest.
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